about giggle

Giggle is a multi-label marketplace of goods from the best global children's brands. We offer a consciously edited product mix for little ones 0-6.

Giggle makes online shopping for your children a feel-good, rewarding experience so that you have more time for the great stuff (like actual giggles).

the building blocks


Our #1 focus is being a part of your warmest, laugh-out-loud memories through our selection of products and content.


We believe in giving to organizations that support families, children and communities in need through donations, funding and volunteer work.


We offer toys, games & activities that promote new experiences for your littles and also encourage family play, contributing to their growth, engagement and happiness.


The items we thoughtfully choose for our shop are conscious and considered so that you can make fewer, better choices for your loved ones.


We strive to offer eco-friendly options, choose greener business practices, and give 1% of our annual sales to environmental non-profits.


Our community is our heart, and for that we are grateful. Connect with us on social media or drop us a line. Let’s be friends!

how it works

we carefully select

Giggle sources the best emerging and established children’s brands from around the world to bring you a conscious edit of great goods. Consider us your short cut to the well-styled child.

you earn rewards

Babes grow out of clothes faster than you can say “don’t eat off the floor!” So we make it easy to hit refresh with giggle rewards. It’s simple to earn points: join, shop and redeem.

goods for green

Our goods for green program makes donating and recycling your pre-loved children's clothes trouble-free.