The giggle criteria

At giggle, we do the homework so you don't have to. We pick only the best products, narrowing your choices so you can spend less time shopping and more time enjoying being a new parent.

To start with, we take safety seriously. If there's a federal regulation, our products meet or exceed it — no ifs, ands or buts.

We also work hard to offer the best product options available to support the ever-changing — and often conflicting — range of parenting philosophies reflected among leading special interest and consumer groups and global standards.

Last but not least, we do tons of research each year, including talking to thousands of new parents to find out what's really important to them. From that, we've developed a set of criteria that we use as part of our rigorous selection process to evaluate each and every product. These criteria go beyond product features and reflect what's most helpful to parents, and the more of them a product meets, the better its chances of becoming a giggle pick.

Sure, our selection process is rigorous. But there's one thing you can always count on at giggle: if we sell it, we love it, and we're sure you will, too!

best basics:

These are the tried-and-true necessities that every new parent needs, such as burp cloths and baby bottles, plus some of those things that just make parenting a little simpler. Most of them are considered must-haves, and the rest will make your life so much easier they'll be a no-brainer. In this category, we look for convenience and functionality above all else.


We focus on the necessities for new parents, and at times, these items bring a smile to our faces and we think you'll feel the same. Sometimes these products have a unique backstory. Other times, there's an irreplaceable quality that shines through. Our picks not only make life with baby a little bit easier, they also bring a touch of magic.


Every parent's number-one goal is a healthy baby, and babies' developing systems are a lot more sensitive than adults. That's why we work hard to find products that won't introduce any more toxins than necessary into your home. Sometimes that means organic products that avoid pesticides and chemicals, but it also includes things like nontoxic cleaning products made from plant-based ingredients, or plastics without toxins likes BPA or phthalates.


These products are just plain smart, whether it's a new twist on an old product, a smart, modern design, or a fresh idea that's altogether new. We're always on the hunt for the latest innovations in parenting — and that includes cool, new products that adapt the latest in technology to help the newest entrants in the world of parenting.


If you're a parent on the go, you'll appreciate these products that help keep you moving and make travel simpler and more manageable. We look for things that are lightweight, collapsible, easy to pack, and durable enough to hold up to your busy lifestyle.


Let's face it: Babies take up a lot of room. These space-saving essentials help make sure there's still enough room for everyone after the baby comes. Maybe they have a smaller footprint, or maybe they're easy to put away when you're not using them, but either way they're a whole lot easier than finding a bigger house!


What's good for the world is good for our children. We put a special emphasis on environmentally friendly, "green" products that are made with nontoxic, recycled and sustainable materials. We also love products that help the communities where they're made, or that go the extra mile to support charitable causes. Plus, we love "local"!

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