In 2005, Lindsay Ehrlich was a young stay-at-home-mom to two children, and looking for a way to feed her creativity. Shortly thereafter, the Spring Valley, CA-based company was born. “My vision has always been to create colorful, playful and high- quality products that allow parents and children to express themselves,” says Ehrlich. All of its products are still made in a home studio by Ehrlich and a team of local seamstresses.
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