Rad River Co.

When Bree Pitluk became a first-time mom to her son River in 2019, she searched high and low for a neutral, minimalist hat to give her little boy’s style extra flair while also protecting him from the Southern California sun. Unable to find the right product, Pitluk began designing her own hats for babies and kids; shortly thereafter, Rad River Co. was born. Well-fitting with a modern aesthetic, the brand’s motto is “comfortable enough to wear all day, and neutral enough to wear every day.”

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