Pronounced “Pudge,” Puj was founded by Ben & Katie Richardson, a husband-and-wife design team with four kids of their own, with the singular goal of simplifying parenthood through product design. As designers and parents, the Santa Clara, CA-based duo has a front-row seat into the challenges and rewards of parenting. While bathing their second baby, they knew there had to be an easier, safer and better way. Together, they combined their love of design and parenting and began sketching and prototyping to find an improved bathing experience. After months of trying, testing and reworking their design for the ultimate infant bathtub, they finally had a solution that they knew would resonate with parents. www.puj.com.