Founded by designer Mary Lauer in 1994, oh baby! encompasses everything from infant and children's apparel, shoes and accessories to bedding and home accessories, furniture (including cribs, beds and case goods), lighting and interior design services. In addition, oh baby!’s signature collection includes apparel, bedding and home accessories—all designed by Lauer and crafted by artisans at its headquarters in Edina, MN. Today, its assortment is sold in 700 stores around the globe—from San Francisco to the Hamptons and from Rome to Dubai.
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