Founded in Stockholm, Sweden in 2006 by illustrator Cassandra Rhodin, Mini Rodini infuses its babies’ and kids’ apparel with a playful twist to reflect children’s personalities, moods and creativity. Mini Rodini’s objective is to help parents purchase better products for their children—aesthetically, environmentally and ethically. “With a combination of excellent quality and quirky design,” says Rhodin, “we create clothes that parents want to dress their kids in and that kids love to wear.” Today, the company is established as one of Scandinavia’s fastest-growing children’s wear brands; aside from Giggle, it is carried by Harvey Nichols in Kuwait and Selfridges in London. It also operates its own stores with three branches in Sweden and one in London.
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