Kiss Kiss Goodnight
A mother of four and professional skincare formulator, Shelly Ann Winokur founded Kiss Kiss Goodnight at night after her children went to bed. Like most parents, the Lutherville, MD-based mom used the hours her kids slept to work on her passion projects. Winokur’s passion was making plant-based skincare, which she then used to lull her kids to sleep. Gentle massages and soothing milk baths were the perfect end to the day for her children, and the perfect transition to her own “me time.” Winokur shares her products to help other parents create meaningful nighttime rituals with their children while savoring some precious time for themselves.