How to make life a little simpler for parents? That’s precisely the question Melissa Romano had in mind while launching Babe Basics in Scottsdale, AZ. “We’ve all had that moment: the birthday party or family photo session is three days away,” she says. “You meant to find your baby a perfectly accessorized outfit when you put this date on the calendar, but who has time to shop a dozen online boutiques when you have 100 other to-dos spinning around, and he/she is growing out of outfits like crazy?” Babe Basics comes to the rescue with sweetly stylish apparel, accessories and shoes for babies—all in a sophisticated neutral palette that’s designed to mix and match. The company uses premium materials that are non-toxic and BPA-free, so mamas can rest assured that they’re safe for little ones.