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& shop for good!
10% of all purchases today will be donated to support Welcome Baby, providing low-income mothers with the goods & guidance to get through the critical first four weeks of life.
let us wrap your holiday gifts!
spotlight on: the baby gift shop
shop by age
featured designers
our story
Once upon a time, a mom with a magical vision opened a tiny boutique that redefined the children's shopping experience for design-minded parents.
Almost 20 years later our shop is online and we make our own products. But our mission remains— to create a shop of goods our customers can feel great about.