Spend $100 + Get 20% off in our swim shopShop Now
Pink Chicken, Mini Rodini & more now on SALE!Shop Now

giggle x mama farm

wacky veggies & funky chickens

An exclusive collection featuring drawings from Mama Farm founder, Isabella Rossellini.

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new arrivals

swim shop

on our bookshelf

rainbow shop

spring sale

shop by age

newborn

(0M - 3M)

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baby

(3M - 24M)

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littles

(2Y- 6Y)

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giggle gives 1% for the planet

low-waste parenting made easier

We're offering you eco-friendly choices, and giving 1% of our annual sales to environmental non-profits.

For almost 20 years, giggle has curated better products for future generations. Now we’re committed to preserving the planet they'll grow up on. You can join us by taking advantage of our new recycling program in partnership with Planet Aid.



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featured designers

Pink Chicken

Egg New York

Fairwell



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our favorite picks

Fairwell

Coastline Long Sleeve - Neon Spiral

$46.00
+1 color

Fairwell

Chill Short - Neon Spiral

$42.00

Natural World Eco

Old Leza Velcro Sneaker - Aqua

$55.00
+2 colors

Mayoral

Mandarin Collar Linen Long Sleeve Window Pane Shirt

$31.00
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our story

Once upon a time, a mom with a magical vision opened a tiny boutique that redefined the children's shopping experience for design-minded parents.  

Almost 20 years later our shop is online and we make our own products.  But our mission remains— to create a shop of goods our customers can feel great about. 

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