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& shop for good!

10% of all purchases today will be donated to support Welcome Baby, providing low-income mothers with the goods & guidance to get through the critical first four weeks of life.

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the holidays are here!

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giggle gives 1% for the planet

low-waste parenting made easier

We're offering you eco-friendly choices, and giving 1% of our annual sales to environmental non-profits.

For almost 20 years, giggle has curated better products for future generations. Now we’re committed to preserving the planet they'll grow up on. You can join us by taking advantage of our new recycling program in partnership with Planet Aid.



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our story

Once upon a time, a mom with a magical vision opened a tiny boutique that redefined the children's shopping experience for design-minded parents.  

Almost 20 years later our shop is online and we make our own products.  But our mission remains— to create a shop of goods our customers can feel great about. 

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