ho-ho-holidays are here ☃️

shop new arrivals from pink chicken, giggle & more!

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its the season of savings

THE WAREHOUSE SALE IS BACK!

...and it's an extra 50% off all month long!

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holiday pj's are here!

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shop by age

newborn

(0M - 3M)

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baby

(3M - 24M)

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littles

(2Y- 6Y)

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spotlight on: the baby gift shop

baby basics & layette

soft stuff

great gear

outfits we ❤️

giggle gives 1% for the planet

low-waste parenting made easier

We're offering you eco-friendly choices, and giving 1% of our annual sales to environmental non-profits.

For almost 20 years, giggle has curated better products for future generations. Now we’re committed to preserving the planet they'll grow up on. You can join us by taking advantage of our new recycling program in partnership with Planet Aid.

learn more

our story

Once upon a time, a mom with a magical vision opened a tiny boutique that redefined the children's shopping experience for design-minded parents.

Almost 20 years later our shop is online and we make our own products. But our mission remains— to create a shop of goods our customers can feel great about.

learn more