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FEED + Oh Joy! Diaper Bag

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Doesn’t this bag just make you feel happy? That’s all by design! Exclusively styled for FEED by mommy blogger and designer Joy Cho, this limited-edition design sports that signature Oh Joy! look and feel that we just love. This colorful diaper bag can be carried messenger-style, and boasts plenty of roomy pocket space. But it’s more than just on-trend; it also has an amazing story behind it. It’s a part of FEED’s global campaign—launched in 2004 by designer Lauren Bush Lauren—which aims to make “good products that help feed the world.” That means that with each purchase of this bag, one mom and her child will be provided with micronutrients for one year. Simply amazing.
Why it's a giggle pick From its smart, colorful design to its powerful cause, this is one diaper bag you can feel good about carrying—in more ways than one.
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Meets the following giggle Criteria:
MULTI-USE: Everyone wants to get the most for their money, but that doesn't always translate to the lowest price. Sometimes it means choosing one great product instead of buying multiple products over time. These products last longer and do more - whether they grow with your baby, live on beyond the baby years, or can be used for more than one purpose - so that you can always feel confident that you made a great investment.MULTI-USE: versatile & long-lasting
INNOVATIVE: These products are just plain smart, whether it's a new twist on an old product, a smart, modern design, or a fresh idea that's altogether new. We're always on the hunt for the latest innovations in parenting — and that includes cool, new products that adapt the latest in technology to help the newest entrants in the world of parenting.INNOVATIVE: smart products that do more
TRAVEL-FRIENDLY: If you're a parent on the go, you'll appreciate these products that help keep you moving and make travel simpler and more manageable. We look for things that are lightweight, collapsible, easy to pack, and durable enough to hold up to your busy lifestyle.TRAVEL-FRIENDLY: lightweight & portable
RESPONSIBLE: What's good for the world is good for our children. We put a special emphasis on environmentally friendly, "green" products that are made with nontoxic, recycled and sustainable materials. We also love products that help the communities where they're made, or that go the extra mile to support charitable causes. Plus, we love "local"!RESPONSIBLE: eco-friendly or locally produced
  • Material
    Cotton and Polyurethane
  • Dimensions
    17" W x 12" H
  • Weight
    3 lbs.
  • Age
    Newborn & Up
Rated 4.5 out of 5 by 2 reviewers.
Rated 4 out of 5 by So Far, So Durable and Lovely I wanted something durable as an alternate to our Ergo Backpack diaper bag, and this offered the extra benefit of being lovely as well. So far after a week of use - and as a city mom who is constantly on and off subways, buses and adjusting all the stuff you need with a newborn - I am very pleased. It has stood up to being shoved/packed full of stuff and still zips closed without problem. Its lovely to look at and the material does not feel flimsy. Inside appears to be nearly waterproof (lined with plastic I think), so it will transition nicely from my daughter's newborn years to when she is older with sippy cups and snacks. I don't know how it will resist or if it will resist staining if something spills on it or it sits in something gross - loss of one star since I will have to create some sort of bottom protection myself. Also loss of that one star for having only one zipper compartment on the bag (other than the main large one), and for having a changing pad that would have been too small for my baby at birth, let alone now that she's five months. So i've had to supplement with a larger mat. But despite those three things I only docked it one star since otherwise I am super happy. There are five outer slip pockets (one fits my large samsung galaxy S5 phone perfectly), the longer strap sits comfortably cross body and its so, so very lovely to look at. May 27, 2014
Rated 5 out of 5 by perfect bag great looking bag, with lots of space. Good construction. May 20, 2014
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