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the giggle criteria
giggle isn't just a baby store: it's a new parent store. When stocking a nursery, there's a lot to take into account, and the choices can be overwhelming. Our goal is to make your job a whole lot easier -- not by offering everything out there, but by offering the best of everything out there.
In other words, we've done the homework for you. Our collection includes all your must-have baby items, pre-sorted to include only the most stylish, healthy and innovative products available -- from fun, bright bedding and furniture to gear, toys, baby care, cleaning products, and more.
Each product is carefully evaluated using the following criteria and must meet at least three of them to be considered:
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Baby Basics
When you're a new parent, there are some things you just can't live without. These are the tried-and-true must-haves, such as burp clothes, onesies, hats and mits, and bouncer seats. If you're putting together your nursery but not sure where to start, look for these items and you can't go wrong. |
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Good Value:
Whether or not an item is expensive is only part of the equation; you'll also want to make sure you're getting a good value. If you spend more, make sure you're getting more, like with the Bugaboo stroller or a convertible crib. And why spend more when you don't have to? The Infant Stim Crib Mobile is a great price as well as a great value, as is the front, back and hip carrier-in-one by ERGObaby. |
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Healthy:
Babies, with their tiny developing lungs, are a lot more sensitive to their environment than adults. Look for formaldehyde-free bedding and fabrics, washable toys, BPA-free plastics, low- or no-VOC paints, and nontoxic cleaning and bath supplies. |
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Multi-Stage:
With everything a new parent has to buy, what a relief to find a great product that will take your child from infancy into the toddler years. Examples include nightlights that become lamps, bouncers that become first feeding chairs, and the sleeping systems that convert from a bassinet to a crib to a toddler bed, all in one purchase. |
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Innovative:
Every once in a while a product comes along that makes everyone say, "Now why didn't I think of that?" These products are just plain smart, whether it's a new twist on an old product, a smart, modern design, or a fresh idea that's altogether new. |
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Easy/Simple:
Anything that can make parenting easier is a plus in our book! These are the products that we've gotten great feedback on from our customers who appreciate their convenience and functionality. From front-adjustable infant car seats, like the Graco Snugride to the Everyday Food Mill, they're guaranteed to make your job a lot easier. |
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Portable:
If you're a parent on the go, you'll appreciate these products that are made for mobility. Whether taking the baby for an overnight at the grandparents or trying to navigate an airport without being completely loaded down, these products keep travel simple and stress-free. |
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Space Saving/Compact:
Let's face it: babies take up a lot of room. Make sure you can still fit into your house after the baby comes with these space-conscious essentials. This category includes the Supreme Snuggle Nest, a great, portable bed for your newborn, the sleek Nano highchair, and more. |
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Responsible:
You can help promote the kind of world you want your child to live in by buying responsibly. This includes products that are nontoxic or recycled, that are good for the earth and for your baby, or that support charitable causes. Try Caldrea cleaning products, Thinkbaby BPA-free bottles and Q Collection nursery furnishings for three great companies that get it just right. |
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Tested:
We hold all of our products to the highest standards. But beyond our own rigorous screening process, these are products that get a universal thumbs-up from Consumer Reports, focus groups and other parents. |
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