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giggle, the destination for today's new and expecting parents, names new Chief Operating Officer
Internet and operations executive, Jennifer Carr-Smith, to head giggle's multi-channel operations

NEW YORKgiggle (, the one-stop source for today's new parent offering a complete checklist of only the best products and resources for a smarter nursery, including a full-service baby registry, giggle Ultimate Baby Registry, has named Jennifer Carr-Smith as Chief Operating Officer. She joins giggle from Gilt Groupe, where she served as Chief Operating Officer. At giggle, she will be responsible for overseeing all operational functions, including Finance, Supply Chain, Customer Service, Human Resources and Information Technology. Carr-Smith will work closely with and report to giggle Chief Executive Officer and founder, Ali Wing.

In announcing the appointment Ali Wing said, "Jennifer is a seasoned operations leader who has that rare blend of finance, systems and supply chain experience in direct and retail channels that compliments giggle's multi-channel, high-growth business model.  She has a great balance of experience with mature yet visionary brand companies such as Ralph Lauren and high-growth, innovative businesses like Gilt Groupe. Jennifer brings an experience, expertise and passion to her role that will be a welcomed addition to our great team. We are all thrilled to have her join giggle."

Carr-Smith has more than 15 years of experience in ecommerce operations. As COO of Gilt Groupe, she was responsible for scaling the company's unique distribution, supply chain, customer service, and creative and sales operations. During her tenure as Vice President at, she was at the helm of Finance and Operations for the Ecommerce division.

About giggle

giggle is the one-stop source for today's new parent, offering a complete checklist of only the best products and resources to make the transition to parenthood not only easier, but smarter, including giggle's own line of baby products, giggle Better Basics, as well as giggle's Ultimate Baby Registry. giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For giggle store locations or to shop online, visit or call 800.495.8577.



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