Contact: Grace Lee, grace@giggle.com, 212.334.5943


giggle, today's new parent company,
awarded a Five-Star Rating by The LilaGuide: Baby-Friendly San Francisco Bay Area 2005 Customer Review
giggle's flagship store in San Francisco earns accolades from local parents


SAN FRANCISCO, Calif. — November 1, 2004 — Just in time to commemorate its first anniversary, giggle, more than just a baby company, the new parent company offering all the healthy, stylish - "smarter" baby products, has received a "lila picks" Five-Star Rating in The LilaGuide: Baby-Friendly San Francisco Bay Area 2005 Customer Review. New and expecting parents can turn to one source, giggle, for the best of everything they need to outfit their nurseries.

giggle was one of 1,200 stores evaluated in The LilaGuide: Baby-Friendly San Francisco Bay Area 2005's 13,000 parent surveys. In order to be named a category "lila pick," parents must grant the surveyed product, store or service five out of five stars. giggle's flagship store in San Francisco opened in October 2003, and this marks the first time The LilaGuide has included giggle in its surveys.

The LilaGuides, word-of-mouth survival guides for new parents, are written by parents for parents. Thousands of volunteer surveys from local parents produce these insider's guides to stores, restaurants, service providers, and activities. The LilaGuide then collects and publishes the survey results yearly. The LilaGuides can be purchased at giggle and on www.giggle.com.

The LilaGuide: Baby-Friendly San Francisco Bay Area 2005parents said about giggle in quotes directly from their surveys:

"...finally, a baby furniture, décor and gear store with a modern sense of design and style...shopping there is a great experience since the staff knows their stuff and is willing to spend the time helping out...[giggle has] all the cool and good stuff - lots of European things...all top of the line merchandise...[giggle's] stuff is a nice balance between natural and hip, designer fare..."

"We at giggle are thrilled to receive this recognition," Ali Wing, giggle CEO and founder responds. "The team has worked hard on the launch of our flagship store - offering only the best customer service and baby products to make it a whole lot easier for new parents to create a smarter nursery. We're honored parents have awarded giggle with this distinction." giggle features 10 categories in its new parent product checklist: Furniture, Decor, Bedding, Gear, Feeding, Spa, Household, Fun, Clothing, Media, and Stationery.

What makes giggle products "smarter?" Based on customer feedback from today's new parents, baby products need to be more than just cute. Therefore, each giggle product is carefully evaluated using the following consumer criteria and must meet at least three to be included in giggle's new parent checklist:

  • Baby Basics: The bare necessities.
  • Good Value: High quality at a good price.
  • Healthy: Made allergy-free or of non-toxic materials.
  • Multi-Stage: Grows with your child's needs.
  • Innovative: Great ideas, great design.
  • Easy/Simple: Time-saving and low-maintenance.
  • Portable: Easy travel for an on-the-go lifestyle.
  • Space-Saving: Compact and easy to store.
  • Responsible: Socially and/or environmentally conscious.
  • Tested: Peer-reviewed and meets safety standards.

About giggle

Founded by Ali Wing, giggle is the first multi-channel retailer of "smarter" - healthy and stylish baby products. Hello fun, bright bedding, furniture, gear, baby care, and more. Featuring a "best of" collection with all the must-have products, giggle, offers a complete nursery set-up for the healthy-conscious parent who still wants smarter products and great design. 13,000 parent surveys rated giggle a "lila pick" with five stars in The LilaGuide: Baby-Friendly San Francisco Bay Area 2005. To purchase giggle products, visit www.giggle.com or the flagship store at 2110 Chestnut Street, San Francisco, CA 94123; or call toll-free at 800.495.8577 or 415.440.9034. Store hours are Monday through Saturday from 10 a.m. to 8 p.m. and Sunday 10 a.m. to 6 p.m. with seasonal hours. Store-to-car-door and home delivery services available.

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