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giggle, the destination for the ultimate baby nursery, names new President and Chief Operating Officer

Accomplished Retail, Merchandising, P&L, and Operations hire brings experience from Cole Haan, Calypso St. Barth, Stuart Weitzman, Kate Spade, and more

NEW YORK, May 7, 2013 — giggle (, the destination for the ultimate baby nursery offering only the best products and resources, including exclusive gifts and its full-service baby registry, giggle’s Best Baby Registry, today announced that Beth Guastella has been named President and Chief Operating Officer. In this new role, Ms. Guastella will be responsible for giggle's day-to-day operations and will oversee giggle retail, direct channels, merchandising, and finance.

Ms. Guastella comes to giggle from Cole Haan where she was Vice President, Direct to Consumer. With more than 20 years of leadership experience in retail, merchandising, operations, and P&L management, Ms. Guastella has previously worked with prominent consumer brands, including, Calypso St. Barth, Stuart Weitzman, Kate Spade, Montblanc, and Hermes.

Beth has an outstanding record of growing premier consumer brands with complex, multi-channel businesses," said Ali Wing, giggle founder and Chief Executive Officer. "With Beth's demonstrated operational acumen, strategic leadership and focus on results, I am confident in her ability to help drive the Company's success; she brings solid leadership to our team."

Together, Ms. Guastella and Ms. Wing will continue giggle’s expansion both through giggle retail channels and partnerships in the United States and beyond.

About giggle

A specialty baby brand featuring products, content, ecommerce, retail stores, mobile-enabled registry, giggle is the go-to resource for urban parents and in-the-know gift givers, offering a complete checklist of only the best essentials, gifts and resources to make the transition to parenthood not only easier, but smarter, fun and stylish, including giggle’s own line of baby products, giggle Better Basics; its pregnancy site, giggleGLOW; its content site, giggleGAB; and its charitable program with the Worldwide Orphans Foundation. Founded in 2003, giggle carefully designs and edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, chic and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. To shop online and for more information about giggle, giggle resources. giggle retail, including giggleBABY shops inside jcpenney, and other giggle partnerships visit or call 800.495.8577.

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