Publicity Contact: Christina Loff, Christina_loff@chroniclebooks.com, 415.537.4257
In the age of hip, modern cribs that cost as much as the rent, shopping for baby has become a high-stakes endeavor. Enter giggle: the growing chain of baby boutiques that believe there's no such thing as the perfect crib—or car seat, or even diaper bag—there's only the product that's right for a family's lifestyle. This colorful guide helps parents shop for big-ticket items, offering a complete explanation of features, options, and styles combined with practical guidance. Handy checklists for everything from bringing baby home from the hospital to potty training will help parents be sure they have what they need—when they need it. Giggle takes the mystery out of shopping, so Mom and Dad can focus on taking care of baby.
ALI WING is founder and CEO of giggle, the stylish retailer with locations in New York, Connecticut, California, and online. Wing is also a regular contributor to The Bump and Celebrity Baby Blog. She lives in New York with her husband and son. Ali is available for interviews and appearances.
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