Contact: Grace Lee,

giggle, the destination for today’s new and expecting parent,
launches giggleDEALS

the best in baby now brings the best baby deals

NEW YORK, July 11, 2011 — giggle (, the one-stop source for today's new parent offering a complete checklist of only the best products and resources for a smarter nursery, including a full-service baby registry, giggle’s Best Baby Registry, announces its private club, flash sale shopping destination, giggleDEALS ( Not only does giggle offer expecting and new parents only the best new products, but beginning July 13, 2011, it will offer the best deals in baby, kids’ and new parent merchandise. People can signup today at to be notified when giggleDEALS is live. One-stop shopping for the discerning parent and their gifting friends and family has never been easier.

giggleDEALS will feature daily, three-day, exclusive sales with premium merchandise complementary to current collections in categories, including Clothing, Gear, Bedding & Blankets, Décor, Furniture, Toys, Layette, Gifts, and more for up to 70% off retail prices. Quantities will be limited and on a first-come, first-serve basis. giggle works directly with top brands in baby to offer only the very best products every day.

Ali Wing, giggle founder and CEO and author of giggle guide to baby gear, the “what to get when you’re expecting guidebook says, “Customers want quality, smarter products for their core nursery needs and fun products ‘just because’ – especially when they can get a great deal. giggle’s multichannel business and growing brand with giggleDEALS will make it easer for them to have both every day, without compromise.”

“And for our manufacturer partners – who have been bombarded with online-only flash businesses – they can now look to giggle, a brand they already know and trust to not only help them build their brands, but also strategically liquidate with giggleDEALS knowing their retail partner is as vested in their long-term, full-price success as they are,” adds Wing.

giggleDEALS will allow giggle to participate in the fast-growing high-end sale marketplace and provide a platform to increase innovation and speed to serve customers in all channels. Complementing both sales channels, giggleGAB, its curated collection of bloggers with prenatal and new-parent tips and advice, continues to reinforce giggle’s commitment to being the best-of destination for new parents.


About giggle

A multichannel brand, including an e-commerce site, 14 and growing stores nationwide, and a catalog business, giggle is the one-stop source for today's new parent, offering a complete checklist of only the best essentials, gifts and resources to make the transition to parenthood not only easier, but smarter, including giggle’s own line of baby products, giggle Better Basics, as well as giggle’s Best Baby Registry, its private club flash sale site, giggleDEALS, and its content site, giggleGAB. Founded in 2003, giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For more information about giggle, giggle resources and giggle store locations, and to shop online, visit or call 800.495.8577.

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