Contact: Grace Lee, grace@giggle.com


giggle launches the industry's best baby registry application
the first interactive registry app in cross-channel retail features dynamic tools, barcode scanning, ecommerce integration, and real-time registry updates

NEW YORK January 24, 2012 giggle (www.giggle.com), the one-stop source for today's new parent offering a complete checklist of only the best products and resources for a smarter nursery, including its full-service baby registry, giggle's Best Baby Registry, today announced its giggle's Best Baby Registry Application is now available on the App Store. giggle's Best Baby Registry App, the first of its kind in the bricks-and-mortar retail sector, enables registrants to easily register for items, edit their registries by scanning product barcodes via an iPhone, manage and update their baby registries on-the-go, and even shop from their iPhones — completely modernizing the traditional paper-laden baby registry process. Customers now have the option to register on-the-go, at one of 14 giggle stores nationwide — also equipped with registry iPhones — or at giggle.com. Expecting and new parents can turn to giggle for the best of everything to make their transition to parenthood smart, easy and fun.

Ali Wing, giggle founder and CEO and author of giggle Guide to Baby Gear, the "what to get when you're expecting" guide for pregnant moms, says, "Our mission is to make the transition from not having kids to having kids simple, easy and fun, and giggle's Best Baby Registry App is a component of that. Our best-in-class app makes creating, managing and editing baby registries easy, convenient and quick. Our customers — both registrants and gift-givers — can now have first-class giggle customer service whether it be instore, online or on-the-go. Our focus on providing a superior shopping experience is at our core, and continuing to maximize technology to serve customers the way they want to be served is giggle's reason for being."

In addition, features of giggle's Best Baby Registry App include:

  • Register and shop by
    • Helpful and time-saving giggle Checklists and Guides
    • Browsing and searching the entire giggle product collection
    • Scanning product barcodes
  • Share via Facebook and Twitter
  • Locate and purchase online-only items on-the-fly
  • Locate and map giggle stores and get directions from your current location
  • Find and purchase gifts from any registry
  • Checkout quickly - save, manage and edit shipping and billing information
  • Contact Customer Service directly

More than just a baby store, giggle is the new-parent resource — offering must-have baby items pre-selected against the features that matter most to today's new parent, including giggle's own line of baby products, giggle Better Basics. The giggle Better Basics line includes: furniture; organic layette, bedding, mattresses, and toys; as well as gear, storage, and eco-friendly cleaning products. giggle's total-nursery product checklist includes: Furniture, Bedding & Blankets, Gear, Nursing & Feeding, Bath & Spa, Household, Toys & Media, Clothing & Accessories, and Gifts. All products available at giggle are evaluated using the following criteria and must meet at least four to be included in giggle's new-parent checklist: Baby Basics, Good Value, Tested, Healthy, Multi-Stage, Innovative, Easy/Simple, Portable, Compact/Space-Saving, and Responsible.

giggle's "homework" includes knowing what high-service amenities new parents need. In addition to the app, giggle's Best Baby Registry includes other expectant-parent helpers: the Best Baby Registry Checklist, short cuts to figure out exactly what's necessary for the new arrival; Top 10 Must-Haves, the most essential nursery items; giggle's Baby Gear Guides that help new parents can make the best choices based upon their lifestyles; personalized services, including in-store and phone appointments available at the convenience of expectant parents' schedules; and more. As a special benefit, giggle offers expectant parents a 10% off registry completion discount, as well as a multiples discount, 10% off purchases of more than one of the same item.

Additionally, giggle offers white glove services and customized delivery options, including pre-arranged delivery on-demand, full-service assembly and same-day delivery. We make it easy for customers to get exactly what they want: Customers may return items via mail or in our stores, whichever is most convenient for them. The g-List is a membership for new parents who want inside access to all things giggle — exclusive offers, early access to merchandise and more. Complementing giggle is giggleGAB, its curated collection of bloggers with prenatal and new-parent tips and advice.
Regular store events include the weekly giggle Registry Nights, fun and helpful events to figure out what to register for; and giggle Storytime, entertaining readings from the giggle Library collection. Check http://www.giggle.com/eng/storelocator for days and times – and all other giggle events.

The giggle's Best Baby Registry App is available and free at http://www.giggle.com/mobile and the App Store.
About giggle

A multichannel brand, including an e-commerce site, nine stores nationwide, a catalog business, and a baby registry app, giggle is the one-stop source for today's new parent, offering a complete checklist of only the best essentials, gifts and resources to make the transition to parenthood not only easier, but smarter, including giggle's own line of baby products, giggle Better Basics; and its content site, giggleGAB. Founded in 2003, giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For more information about giggle, giggle resources and giggle store locations, and to shop online, visit www.giggle.com or call 800.495.8577.



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