Contact: Grace Lee, grace@giggle.com, 212.334.5943


giggle, the destination for today's new and expecting parent, opens third store in the San Francisco Bay Area
Corte Madera in Marin County marks giggle's ninth store

CORTE MADERA, Calif. — Due to popular demand, giggle (www.giggle.com), the one-stop source for today's new parent offering a complete checklist of only the best products for a smarter nursery, opens its third San Francisco Bay Area and fourth West Coast location in Marin County, California at 1608 Redwood Highway, D037 in The Village at Corte Madera. It joins eight other current operating giggle stores — two in New York City; and one in the Los Angeles area in Pasadena, California; San Francisco; Walnut Creek, California; Greenwich, Connecticut; and Greenvale, New York; as well as its e-tail and resource website complete with giggle's Ultimate Baby Registry at http://www.giggle.com/on/demandware.store/Sites-giggle-Site/default/GiftRegistry-Start. New and expecting parents can turn to giggle for the best of everything to make their transition to parenthood smart, easy and fun.

More than just a baby store, giggle is the new-parent resource -- offering must-have baby items pre-selected against the features that matter most to today's new parent, including giggle's own line of baby products, giggle Better Basics. All products available at giggle are evaluated using the following criteria and must meet at least four to be included in giggle's new-parent checklist: Baby Basics, Good Value, Tested, Healthy, Multi-Stage, Innovative, Easy/Simple, Portable, Compact/Space-Saving, and Responsible. giggle's total-nursery product checklist includes: Furniture, Décor, Bedding & Blankets, Gear, Feeding & Nursing, Bath & Potty, Household, Toys, Layette & Clothing, Books & Music, and Gifts.

"giggle's expansion into Marin County represents a perfect example of how we work hard to listen to our customers," said Ali Wing, giggle founder and CEO and author of giggle Guide to Baby Gear (http://www.giggle.com/toys-media/books-media/giggle-guide-to-baby-gear/9780811861977,default,pd.html), the "what to get when you're expecting" guide for pregnant moms. "San Francisco was our first, and by request, we're proud to open our third location in the Bay Area. giggle remains committed to serving the San Francisco Bay Area – our roots. Adds Wing, "In addition to doing the homework on best-of parents' products, we love that we can also provide the product expertise and advice new parents so desperately crave – in an inviting, helpful and familiar manner that makes serving our local communities so rewarding. As part of our commitment to providing a knowledgeable resource to new parents, all store employees participate in an ongoing training curriculum called giggle University."

giggle's "homework" also includes knowing what high-service amenities new parents need. giggle's Ultimate Gift Registry includes expectant-parent helpers: Jumpstart Checklists, short cuts to figure out exactly what's necessary for the new arrival; giggle's Ultimate Baby Dictionary, where we help expectant parents learn the new language of parenthood; Baby Gear Guides that navigate the world of baby products, so new parents can make the best choices based upon their lifestyles; and Gift Giving Tips, simple strategies for giving the perfect gift. As a special benefit, giggle offers expectant parents a 10% off registry completion discount.

Additionally, giggle offers white glove services such as complimentary personal shoppers — helpful, one-on-one shopping by appointment or online at the convenience of the customer. giggle also offers special, customized delivery options — including pre-arranged delivery on-demand, full-service assembly and same-day delivery. Regular store events include the weekly giggle Registry Nights, Wednesdays at 7 p.m., fun and helpful events to figure out what to register for; and giggle Storytime, Tuesdays at 4 p.m., entertaining readings from the giggle Library collection.

giggle's Signature Store Design

giggle Corte Madera in Marin County reflects the surrounding design and architecture with a contemporary giggle take on California Craftsman — a fun statement of the giggle brand. As a warm and friendly welcome, giggle's signature striped awnings on the front entrance greets shoppers with its fresh and striking colors. Reflecting the company's commitment to creating a healthy and stylish environment, giggle's interior walls, a clean palette of low-VOC chalk whites, allows the merchandise to take center stage. The high ceilings, wainscoting and hardwood floors of the open and airy interior evoke a familiar and residential atmosphere. The fun storybook windows showcase other pieces in giggle's collection with displays that spark ideas about new ways to design a nursery.

Whimsical striped lampshades provide splashes of high color and punctuate the clean space. Some fun, unexpected elements in the store's schematics include stroller parking with a vintage parking meter (free, of course); a giggle Library complete with iPods for child-friendly CD listening; retro-style fixtures; a bath and spa area; and a restroom complete with a baby changing room.

Store hours for giggle Corte Madera are: Monday-Friday 10 a.m. - 9 p.m., Saturday 10 a.m. - 7:30 p.m. and Sunday 11 a.m. - 6 p.m.

About giggle

giggle is the one-stop source for today's new parent, offering a complete checklist of only the best products for a smarter nursery, including giggle's own line of baby products, giggle Better Basics. giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For giggle store locations or to shop online, visit www.giggle.com or call 800.495.8577.

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