Contact:

Jennifer Bass, Worldwide Orphans Foundation, jennifervbass@yahoo.com, 347-325-3309
Grace Lee, grace@giggle.com, 212.334.5943


giggle, the destination for today's new and expecting parent, launches its baby registry charitable program with Worldwide Orphans Foundation, Dr. Jane Aronson, founder and CEO
giggle partners with WWO to transform the lives of orphaned children across the globe

NEW YORK April 5, 2012 giggle (www.giggle.com), the one-stop source for today's new parent offering a complete checklist of only the best products and resources for a smarter nursery, including its full-service baby registry, giggle's Best Baby Registry, announced today giggle's Best Baby Registry charitable program with Worldwide Orphans Foundation (WWO). Founded by Dr. Jane Aronson, WWO's mission is to transform the lives of orphaned children and help them to become healthy, independent, productive members of their communities and the world.  Expecting and new parents can turn to giggle for the best of everything to make their transition to parenthood smart, easy, fun – and philanthropic.
To help transform the lives of WWO children, customers can simply register or make a baby registry purchase at giggle here at http://www.giggle.com/babyregistry and a portion of all qualifying registry purchases will automatically be donated to the WWO to fund programs for orphans in developing countries. For more information, go to http://www.giggle.com/wwo.

"The partnership between giggle and WWO is the result of our shared dedication to the well-being of children everywhere and of our shared determination to insure that every child has access to good medical care, education, food, and love. Ali Wing and the giggle team are helping us provide all this to children around the world. We have one mission and one vision and together, we can truly transform children's lives," said Dr. Jane Aronson, founder of Worldwide Orphans Foundation.

Ali Wing, giggle founder and CEO and author said, "We are honored to be partnering with Dr. Jane Aronson's Worldwide Orphans Foundation. She's the epitome of giggle families. Open to all creeds, combinations and situations, giggle and WWO are committed to making kids' lives better and families stronger. Coming from a family of nine, five of whom were adopted from four different cultures, I've always understood the importance of sharing what you have. And as the founder of giggle, I've known for a long time that if I really wanted to achieve my dreams, I'd have to find a way to connect our lucky giggle families to children throughout the world who weren't born with the same good fortune." Ali added, "WWO programs don't just provide children with food, healthcare, and supplies — they even offer mentors for one-on-one attention. Pairing volunteers from the local community with one or two children, five days a week, WWO gives kids the companionship they crave, as well as the individual stimulation they need for healthy development. WWO is our partner in reaching out to children around the world."

About Worldwide Orphans Foundation

Worldwide Orphans Foundation (WWO) was founded in 1997 by Dr. Jane Aronson, a renowned pediatric infectious disease and adoption medicine specialist, who has dedicated her life to working with children. WWO addresses children's physical and mental health, their education and their ability to plan for and to achieve that is productive and fulfilling in their own countries. WWO currently has programs in Bulgaria, Ethiopia, Haiti, Serbia, and Vietnam. For more information, please visit www.wwo.org.

About giggle

A multichannel brand, including an e-commerce site, nine stores nationwide, a catalog business, and a baby registry app, giggle is the one-stop source for today's new parent, offering a complete checklist of only the best essentials, gifts and resources to make the transition to parenthood not only easier, but smarter, including giggle's own line of baby products, giggle Better Basics; and its content site, giggleGAB. Founded in 2003, giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For more information about giggle, giggle resources and giggle store locations, and to shop online, visit www.giggle.com or call 800.495.8577.

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