Ali Wing
ALI EVERYWHERE - Ali Wing is more than just the founder of giggle - she's an advocate for today's new parents.

By offering smarter solutions, providing information and building a parenting community, Ali has made giggle a resource destination. In addition to smarter products, giggle offers customized services to help make it easier to become a new parent, such as giggle personal shoppers and giggle's ultimate baby registry, offering parents a robust set of tools such as gear guides, starter checklists and a baby gear dictionary.

Check out Ali's columns on other great sites:

Elizabeth Street

Power Mom: Ali Wing

DailyCandy Kids

Stocking a Nursery


Green Predictions from Ali Wing


giggle Founder Ali Wing Shares Her Top 5 Baby Registry Picks

New York Family

Ali Wing's Tips on Baby Trends


Ali was born in Northern California and raised in Montana, where she was one of nine children, five of whom were adopted from different cultures. With a lifelong focus on healthy living and community, she's been a champion of ecological issues and leader in seeking out organic products from the beginning. Before giggle, Ali worked for companies ranging from Fortune 500 NIKE to multi-channel Bay Area start-up Gazoontite, the first-ever retailer of branded environmental control products for allergies and asthma, and later as brand strategist for Gruner + Jahr Publishing (Child and Parents magazines). Her education includes an MBA from Northwestern University's J.L. Kellogg Graduate School of Management and a JD from the Northwestern School of Law.

She serves as a parenting resource through both her published works and her speeches, helping new parents navigate the glut of choices out there and find only what they need, when they need it. Because of her extensive product knowledge, Ali is a regular speaker on lifestyle topics for parents for outlets, including Real Simple and Bloomberg Link, has appeared on The Martha Stewart Show as their baby product expert and on Fox Business News as a small business expert. She has also written the what-to-get-when-you’re-expecting guidebook on baby products, giggle guide to baby gear (Chronicle Books). Ali is also a columnist for The Bump and Glam; has contributed to other media, including BabyTalk, Working Mother and eHow; was part of USA Today’s CEO Roundtable; and is co-author of The lilaguide baby gear buyer's guide, the Zagat's of baby gear. From general advice for each gear category to lifestyle tips about individual products, her expertise helps provide context for the peer reviews.

Community and involvement are important to Ali. She serves as executive director of the Tecumseh Foundation and is on several boards, including Baby Buggy, Children's Advocacy Center, Kids Today, Northwestern University School of Law, and she serves on the Directors’ Council for Children's Museum of the Arts. She continues to track new courses both personally and publicly, as an innovative businesswoman, an outdoorswoman, a wife, and a mother.

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