giggle isn't just a baby store: it's a new parent store. When stocking a nursery, there's a lot to take into account, and the choices can be overwhelming. Our goal is to make your job a whole lot easier — not by offering everything out there, but by offering the best of everything out there.

In other words, we've done the homework for you. Our collection includes all your must-have baby items, pre-sorted to include only the most healthy, stylish and innovative products available — from fun, bright bedding and furniture to gear, toys, baby care, cleaning products, and more.

Each product is carefully evaluated using the following criteria, which go far beyond basic product features and reflect what's most helpful to parents. The more of them a product meets, the better its chances of becoming a giggle pick!.

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